Study in the USA
Content Strategy, Creative Direction, Editorial Development
At Study in the USA, I was the Director of Content Strategy & Development. We connected international students with U.S. schools and universities, and everything we created needed to speak to two distinct audiences: prospective students and recruiters at U.S. institutions.
We were a small team, so my role spanned creative direction, design, writing, and editing — it was a genuinely fun challenge to shape cohesive, on-brand work across print magazines, websites, newsletters, social media, presentations, and blog content.
magazines/editorial
Distributed annually, the magazines were published in 5 languages and redesigned each year. This is a selection of cover and interior layouts.
digital & social
This is a small handful of the innumerable social media and blog post images I created for the international student audience.
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presentations
From top to bottom — a co-branded presentation (with a client) about the efficacy of the student blogger program as a marketing strategy; a presentation for potential clients interested in Study's campaign and marketing services; and finally, a presentation prepared for long-time partner, TOEFL, showing the ROI of its most recent campaigns.
marketing materials
I created campaigns for Study in the USA plus its client schools, I made landing pages, wrote emails, created graphics for the site, social channels, and blog posts, and I designed all collateral for both the student and client audiences. This is a small sample of the variety and volume of pieces I made.
